The Difference Between Branding and Brand Identity
Many people use the terms branding and brand identity interchangeably. The truth is, they’re different yet interconnected. If you’re building a business, launching a product, or competing in a crowded market, knowing the difference can make or break your success. Press enter or click to view image in full size Branding shapes perception, while brand identity shapes recognition. Recognising this difference is vital for building a brand that leaves a strong and lasting impression. What is Branding? Branding encompasses more than the visible symbols and slogans of your business. It’s the emotional connection your audience feels towards your business — the gut reaction people have when they hear your name. A solid brand grows from trust, consistent actions, and fulfilling commitments. It’s the story you tell and the way you make people feel every time they interact with you. Think of branding as your reputation. It’s influenced by your values, customer service, a...
